
Ben & Jerry’s ultra-liberal co-founder, Jerry Greenfield, has resigned from the ice cream giant, citing the complete loss of the company’s independence and social mission under British corporate parent Unilever.
Story Highlights
- Jerry Greenfield quits Ben & Jerry’s after 47 years, blaming Unilever for silencing activism.
- Resignation comes amid a heated dispute over Gaza conflict stance and corporate censorship.
- Unilever is planning to spin off Ben & Jerry’s by the end of 2025, following years of tensions.
- The company’s original social justice mission was systematically dismantled under foreign ownership.
Founder Abandons Ship After Decades of Corporate Suppression
Jerry Greenfield’s departure from Ben & Jerry’s represents the culmination of 25 years of mounting frustration with Unilever’s systematic dismantling of the company’s activist identity.
The leftist co-founder, who built the Vermont ice cream brand from a $12,000 investment in 1978 into a globally recognized symbol of corporate social responsibility, finally reached his breaking point after witnessing Unilever silence the company’s stance on the Gaza conflict.
Greenfield’s resignation letter specifically condemned Unilever for “completely abandoning the social mission that made Ben & Jerry’s unique” and turning the brand into just another profit-driven subsidiary.
This represents a stunning indictment of how foreign corporate ownership has gutted an American success story that once proudly stood for progressive values, regardless of one’s political agreement with those positions.
British Corporate Giant Crushes American Entrepreneurial Spirit
The 2000 acquisition of Ben & Jerry’s by Unilever for $326 million included specific provisions requiring the British multinational to preserve the company’s social activism tradition.
However, Greenfield’s resignation reveals how corporate lawyers and international boardrooms have systematically violated those commitments over the past quarter-century.
The company that once fearlessly advocated for causes ranging from climate change to criminal justice reform has been reduced to corporate speak and sanitized messaging.
Unilever’s heavy-handed approach became particularly evident during recent conflicts over Ben & Jerry’s attempts to take positions on international issues.
The parent company’s 128,000-employee bureaucracy has consistently prioritized shareholder profits over the founding principles that made Ben & Jerry’s a beloved American brand.
This pattern reflects a broader trend of foreign corporations acquiring American companies and stripping away their unique cultural identities.
Gaza Stance Becomes Final Straw in Corporate Censorship Campaign
The immediate catalyst for Greenfield’s resignation appears to be Unilever’s interference with Ben & Jerry’s planned statements regarding the Gaza conflict.
Sources close to the situation indicate that corporate executives in London repeatedly blocked attempts by the Vermont-based team to issue statements in support of Palestinian causes, leading to heated internal disputes about editorial independence and brand authenticity.
In March 2025, tensions escalated when Ben & Jerry’s filed court documents alleging that Unilever unlawfully removed CEO Dave Stever in retaliation for pursuing social activism initiatives.
This legal action demonstrated the depth of corporate control that Unilever exercises over supposedly independent operations.
The fact that a British corporation can summarily fire American executives for upholding founding company values represents exactly the kind of foreign business interference that undermines American corporate sovereignty.
Spinoff Plan Reveals Unilever’s True Motives
Unilever’s announcement that it will spin off Ben & Jerry’s, along with other ice cream brands, by the end of 2025 exposes the cynical calculation behind 25 years of ownership.
The British giant has extracted maximum value from the Ben & Jerry’s brand while systematically destroying what made it special, and now plans to discard it when the activism becomes inconvenient for their global operations.
The spinoff decision coincides with Unilever’s broader “productivity program” that will eliminate approximately 7,500 jobs worldwide.
This corporate restructuring, driven by activist investor Nelson Peltz, who joined Unilever’s board in 2022, prioritizes short-term financial returns over the long-term brand equity that Ben & Jerry’s founders spent decades building.
The ice cream division’s lower profit margins compared to personal care products made it expendable in Unilever’s portfolio optimization strategy.
Greenfield’s resignation serves as a powerful reminder of what happens when American entrepreneurial success stories fall under foreign corporate control.
While the upcoming spinoff might restore some independence to Ben & Jerry’s, it cannot undo 25 years of damage to the company’s activist culture and founding mission. This saga should serve as a cautionary tale about preserving American business independence in an era of global corporate consolidation.
Sources:
Ben Jerry’s Ice Cream Timeline – Timetoast
Unilever Ben Jerry’s Spinning Off Ice Cream – CBS News
Our History and Archives – Unilever
Ben Jerry’s Got Bought Without Selling – Wharton