
A multistate outbreak linked to a popular dietary supplement reveals alarming regulatory gaps that threaten consumer safety nationwide.
Story Snapshot
- 45 people sickened across 21 states due to Salmonella in a dietary supplement.
- Superfoods, Inc. initiates a voluntary recall of Live It Up Super Greens.
- FDA and CDC investigations are ongoing, with potential for expanded recalls.
- Second Salmonella outbreak in the super greens category within months.
Salmonella Outbreak Linked to Dietary Supplement
In a significant public health concern, 45 individuals across 21 states have been infected with *Salmonella Typhimurium* after consuming Live It Up-brand Super Greens dietary supplement powder.
Produced by Superfoods, Inc. of New York, the outbreak resulted in 12 hospitalizations, underscoring the gaps in dietary supplement regulation. The affected products have been recalled, but the investigation by the FDA and CDC continues, with more potentially contaminated products at risk of being discovered.
The outbreak, officially announced on January 14, 2026, has highlighted the vulnerabilities in the dietary supplement industry, which operates under less stringent FDA guidelines than traditional food products.
With illness onset dates stretching over four months, from August to December 2025, the contamination period suggests systemic issues within the production or supply chain.
Regulatory and Industry Response
The FDA, in conjunction with the CDC, has launched a traceback investigation to pinpoint the source of contamination, with initial findings suggesting potential manufacturing or ingredient-level issues.
Despite Superfoods, Inc.’s initiation of a voluntary recall, the FDA has warned that other products might be contaminated, prompting heightened scrutiny across the dietary supplement sector. This outbreak follows a similar incident in October 2025, where a different super greens product sold at Sam’s Club was linked to a salmonella outbreak.
The broader implications of these incidents could lead to increased regulatory oversight of dietary supplements, particularly those containing raw plant materials. The repeated outbreaks in the super greens category suggest systemic vulnerabilities that may require a comprehensive review of manufacturing standards and quality control processes across the industry.
Salmonella Outbreak: 45 people sick in 21 states with 12 hospitalizations. Do not eat Live It Up Super Greens supplement powders. See the notice for full details: https://t.co/BRnA91wvVQ. pic.twitter.com/KWpKwCqC2u
— CDC (@CDCgov) January 14, 2026
Impact on Consumers and Industry
Consumers have been urged to discard any remaining Live It Up Super Greens products, particularly those with expiration dates from August 2026 to January 2028. Retailers have ceased sales and are sanitizing facilities to prevent further contamination.
The reputational damage to Superfoods, Inc. is significant, with consumer trust in the Live It Up brand likely compromised. The economic impact extends to potential litigation and healthcare costs for the hospitalized patients.
As the investigation continues, the industry faces calls for stricter regulations to prevent future outbreaks. The political conversation may shift towards legislative action to strengthen dietary supplement oversight, ensuring public safety and restoring consumer confidence in these popular products.
Sources:
Super Greens Supplement Powder Recalled After Salmonella Outbreak Sickens Dozens
CDC: Live It Up Super Greens Supplement Powders Linked to New Salmonella Outbreak
FDA Investigates Live It Up Super Greens Powder Salmonella
FDA: Outbreak Investigation of Salmonella in Dietary Supplement, January 2026

















